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How The BR Lab is Joining the Fight for Equal Rights Through Branding and Marketing

Over the past few weeks, America has seen a massive movement calling for justice and equal rights, sparked by the deaths of George Floyd and Breonna Taylor. Even amidst the Coronavirus pandemic, people have taken to the streets to protest and call an end to racial and police-incited violence. Playing their part in this one of a kind uprising, The BR Lab aims to help amplify the voice of the revolution by lending their expertise in branding in marketing.

The BR Lab is a creative ideation firm committed to bringing its clients’ brand visions to life both electronically and in print. It is a branding powerhouse that has proven itself over time with top-notch services and phenomenal solutions. With “Unmatched Creativity” at its core, it exists to help businesses develop the right image and branding for themselves.

The BR Lab offers a wide range of services that help execute their client’s vision. The team provides solutions from the conceptual stage all the way to the launch. Some of the services that BR Lab offer include website design, print design, branding, and illustration. It also specializes in providing solutions for people in the music industry, entertainment, start-ups, and small businesses.

Having been in the business for years now, The BR Lab is proud to have worked with big names like Egypt Sherrod of HGTV, Porsha Williams of The Real Housewives of Atlanta, and Tokyo Stylez, hairstylist to Kylie Jenner, Cardi B, and Beyonce.

At the core of BR Lab is its founder and CEO, Juan Beras, a Latin-American entrepreneur and creative. Beras is a self-taught graphic Designer & web designer that went from designing MySpace layouts to developing his craft and building his own branding empire.

Currently, the company is partnered with Run Your City NYC, a non-profit organization specifically charged with fighting instances of systemic injustice and discrimination in Black and Brown communities. It is lending its services to help with the organization’s branding and messaging content.

In this pivotal point in the country’s history where people are taking a stand and fighting back against the injustices in the system, The BR Lab sees this partnership with Run Your City NYC as a way for them to help with the revolution in the best way they can — through strategic ideation, social marketing, and digital content production.

“I’ve been providing branding and marketing services to a client base that is 70–80% African-American,” Beras states. “These entrepreneurs and Black-owned businesses are the lifeblood of my firm and the backbone of this country. In this monumental time, I felt it vital, urgent even, that I add my services and resources to this effort,” he continues. “As a person of color myself, I intimately know the pain that served as the catalyst for this global awakening and shift. I was looking for a way to become involved in the solutions needed. Partnering with Run Your City NYC provides the perfect outlet to be part of this amazing, inspiring shift,” he concludes.

To know more about The BR Lab and its full range of services, you can check out its website and subscribe to the business newsletter.

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