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Juan Beras is a man on a mission. As owner and director of premiere creative strategy and branding agency The BR Lab, the Latino-American marketing expert is using his gifts to champion two causes that align with the company’s values.
Beras has an unmatched creativity and remarkable drive to rise above some of his toughest challenges. The combination of both is what helped him go from that to running one of the most sought after branding agencies in the country. There are two challenges that stand out for Beras today.
The first challenge is his personal struggle with mental illness. The creative shares that life was never truly easy for him. Despite his obvious talent for graphic design and marketing, he has struggled with Bipolar Depression and Schizophrenia for quite a while now. Mental illness can easily debilitate a person, but Beras chose to weather through the storms and dream big. That tenacity and passion drove him to build The BR Lab. His agency has been a constant source of inspiration for the owner. Though dealing with depression and mental illness does not make it easy, Beras continues to brave through the tests and come out stronger.
The second challenge on Beras’ mind is the apartheid and racial discrimination sweeping America during these unprecedented times. Following the death of George Floyd, many people have taken to the streets to raise their voices against racial profiling and police brutality. Given that 80% of The BR Lab’s clientele come from the African-American community, Beras feels that it is his duty to serve them by amplifying the cries of the people.
As a means of taking action, Beras and The BR Lab will be partnering with empowerment organization Run Your State NYC to empower millennials to take action against racism. The project aims to encourage people to go “from the protests to the polls” by making an informed voting decision come this November 3, 2020, when the nation once again takes a moment to select their leaders.
Run Your State NYC is an organization that seeks to educate the voting youth to become politically astute and bring to mind the recent tragedies of violence towards black men and women as a result of racial profiling. Heading up the movement is Brooklynite Marrissae “Mari” Williams whose mission is to educate millennials and hopefully lead them to select leaders who will directly tackle issues of racism and police violence.
As a way of partnering with Run Your State NYC, The BR Lab will take charge of ideating and executing strategies on social media and digital platforms for the campaign. At the helm of the digital crusade will be Beras himself, who has devoted his genius and expertise to making sure the campaign reaches as many of their audience as possible.
The young company owner started his career sixteen years ago as a MySpace layout designer. Today, Juan is one of the most sought after creatives in the country. He’s worked with many big names including Egypt Sherod of HGTV’s Property Virgins, Eric Bellinger (Singer-Songwriter to Justin Bieber, Usher, and Selena Gomez) and Tokyo Stylez, hairstylist to Kylie Jenner, Cardi B, and Beyonce. His latest work involves working with content creators FastFWD as he piloted his latest venture: motion graphics and video production. Juan provided the creative direction for their latest dance video concept, “Ice Cream,” where he turned Skype sessions into an impressive array of motion graphics and animation.
To find out how you can support The BR Lab in this effort or to follow Juan Beras and his campaigns to raise awareness on mental illness and racial discrimination, you can visit The BR Lab’s website. Visit Run Your State’s website and FastFWD’s website, as well, to get a glimpse of Beras’ latest work.